This Privacy Policy describes how linumline.com (“Site”, “we”, or “us”) collects, uses and discloses your personal information when you visit, use our services, make a purchase from linumline.com (“Site”) or otherwise communicate with us in connection with the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as a user of the Services, whether you are a customer, a visitor to the Site, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, or protect or defend the Services, our rights, the rights of our users or others.

What personal information do we collect?

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or is capable of being linked to you. The following sections describe the specific categories and types of personal information we collect.

Information we collect directly from you

Information you submit directly to us through our Services may include:

• Contact details including your name, address, telephone number and email.
• Order information including your name, billing address, shipping address, payment confirmation, email address and phone number.
• Account information including username, password, security questions, and other information used for account security purposes.
• Customer support information, including information you choose to include in communications with us, for example, when you send a message through the Services.

Certain features of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (“ Usage Data ”). To do this, we may use cookies, pixels, and similar technologies (“ Cookies ”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our site and services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account information, credit or debit card information, or billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send to you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third Party Websites and Links.

How we use your personal information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging for shipping, facilitating any returns or exchanges and other features and functions related to your account.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional messages via email, text message or postal mail, and to show you product or service advertisements. This may include using your personal information to better customize services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding potentially fraudulent, illegal, or harmful activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicate with you and improve our service. We use your personal information to provide you with customer support and improve our service. This is in our legitimate interests to respond to you, provide you with effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our site. For specific information about the cookies we use in connection with the operation of our store using Shopify, see https://www.shopify.com/legal/cookies . We use cookies to operate and improve our site and services (including remembering your actions and preferences), perform analytics, and better understand user interaction with the services (in accordance with our legitimate interests to administer, improve and optimize the services). We may also allow third parties and service providers to use cookies on our site to better personalize services, products and advertising on our site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may negatively impact your user experience and may cause some of the Services, including some common features and functionality, to function improperly or become unavailable. Additionally, blocking cookies may not completely prevent how information is shared with third parties such as our advertising partners.

How we disclose personal information

Under certain circumstances, we may disclose your personal information to third parties for the purposes of contract performance, legitimate purposes and other reasons subject to this Privacy Policy. These circumstances may include:

• With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request, or otherwise consent to us disclosing certain information to third parties, such as to ship products to you or through your use of social media tools or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests of running a successful business.
• In connection with business transactions such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable Terms of Service, and to protect or defend the Services, our rights, the rights of our users, or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information” :

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

Third Party Sites and Links

Our Site may provide links to other websites or online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information contained on such sites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of such third-party platforms without restriction on its use by us or any third party. Our inclusion of such links does not, in and of itself, imply any endorsement of the content on such platforms or their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that we delete it.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as defined in applicable law) personal information of individuals under the age of 16.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes or enforce contracts and other applicable policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may deny your request as permitted by law.

• Right to access/know : You may have the right to request access to the personal information we hold about you, including details of the ways in which we use and share your information.
• Right to Deletion : You may have the right to request that we delete personal information we hold about you.
• Right to Rectification : You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability : You may have the right to obtain a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with some exceptions.
• Restriction of Processing : You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent : Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
• Appeal : You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our denial.
• Manage your communication preferences : We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in the emails we send to you. If you choose to opt out, we may send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights where indicated on our website or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to a request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask the agent to provide evidence that you have authorized the agent to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or lodge your complaint with your local data protection authority.

International users

Please note that we may transfer, store and process your personal information outside the country where you live. Your personal information is also processed by our employees, third party service providers and partners in these countries.

If we transfer your personal information outside Europe, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.